Is there a belief that business media is a serious domain not particularly suitable for back stories … human drama … personality? I sure hope not. For it’s people who make up the communities we sometimes abstractly call “businesses” and “industries.”
Yet many of the business publications I look at have yards and yards of expositional text and infographics and concept covers and computer-generated illustrations and beauty shots—along with thumbnail headshots of industry leaders and perfunctory name / title / company attributions.
Where is the personality? Where are the people?
