Because the media has a disproportionate effect on us which is only growing larger with the seeping of online media into every aspect of our modern lives. Because we who produce content, therefore, have an even greater responsibility to accurately present the truth, as nearest as we can, the better to ensure free exchange and freedom of speech.

And because those of us who value content and love producing tend to find deep and abiding passion for the work that we do.

The media world as we’ve known it for centuries is under siege, under vast change, but the one that emerges on the other side of this transformation can be even more enlightening and democratizing than anything that has gone before it.

The trends, distant early warnings and thoughts on adaptive strategies to weather the change are the core subjects of this site.

Email Jim Sulecki at jimsulecki at yahoo.com.